Today, intercultural communication is taking place in many sectors of human life. Flight attendants and service staff experience a multicultural audience every day in their working life. Globalization brings people from different backgrounds together. It has become ‘normal’. English as a world language enables an almost global understanding. Service Staff are very much aware of the diversity of people and have learned to tolerate them. So what is the issue?
Most people see their own culture as the center of the world and the directive for all actions. This so-called ethnocentrism plays an important role in intercultural encounters.
The ‘cultural glasses’ of one’s own culture often mask our understanding of other cultures.
This seminar will discuss and deliver background information to culturally different and, sometimes, ‘strange’ behaviour‘.
It will be an important goal, placing this behaviour into perspective. The following issues will be answered.
- What is culture?
- How do the cultures differ?
- What are the expectations of customers from different cultures?
- What does courtesy and kindness mean in different cultures?